Excerpt from the article: "Back in 1996 Naughtydog debuted their first game for Sony Computer Entertainment, Crash Bandicoot. A series seemingly specifically designed to take on competing console manufacturers Sega and Nintendo, and their rival platform gaming franchises. Crash received high praise from critics and quickly became one of the bestselling titles available on the Playstation, with journalists often drawing positive comparisons to Sonic and Mario titles. Crash quickly and successfully became to the Playstation brand and console, what Super Mario is to Nintendos systems. With that in mind it was in 1999 that Sony and Naughtydog decided Crash and Mario would battle for supremacy in another genre: kart racing..."
[Source: N4G: ps3 news feed ]
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