Nintendo have turned to the comical talents of Joel McHale for their latest Nintendo 3DS campaign, hoping that the Community actor can help them create a viral sensation.

“It’s hard to make a commercial that people don’t realise is a commercial until it’s too late”, McHale explains during the video. “I mean, that’s like trying to convey the 3D image of the Nintendo 3DS within a lousy 2D video.”

The video is over three minutes worth of tongue-in-cheek humour that is perfectly executed, McHale hoping to rely on the usual viral ingredients that include groin kicks, sneezing pandas and bikini-clad models to promote the Nintendo 3DS.

“I’m not a sellout”, McHale later declares. “Buy Nintendo 3DS now!”

You can catch it below: