Nexon – Console makers have to change game prices, embrace free-to-play

“I think at some point the console makers have to make a decision about how closed or open they’re going to be to the different models that are going to be emerging. Today it’s free-to-play, and I’m convinced that that one is going to continue to flourish and expand into other genres and other categories, but there may be something else completely and entirely different that comes out that again changes the industry.

If your mind is just set on keeping the current model of buy a game for $60, play for 40 hours, buy another game for $60, play for 40 hours, that model I think is eventually going to change. It’s going to have to change. How they will adapt I really don’t know, but I hope that they’re aware enough to understand that the value proposition of free-to-play is not going to go away.” – Nexon America CEO Daniel Kim

I think console makers could embrace free-to-play more than they are now, but I just don’t see it working for most game types. With that said, we still don’t know what kind of pricing Nintendo is going to take on with Wii U games. Will things remain at the $50 mark for premium games? Will we continue to see budget-priced titles?

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